Designed & Built in Brooklyn.
Small Planet is a digital product studio focused on driving business success by creating extraordinary experiences for mobile and other connected devices. Founded in 2009, Small Planet is 30+ designers, developers, producers, and strategists working under one roof in Brooklyn, New York. Its visual identity reflects the strength of the company: design and development as well as its attributes: open and transparent.
Creative Director/AD: Brian Kelly
Designer: Ji Yun Kim
One cool characteristic about Small Planet's location, Dumbo, is that it is mostly composed of the geometric shapes such as the structure of the bridge, the archway under the bridge, the windows of the historical warehouse, and the shore of the Brooklyn pier. The circles and rectangles are prominent.
Every developer's basic tool, text editor, is another inspiration for the visual direction. The text in vibrant colors are legible on both light and dark backgrounds.
I determined the most commonly used colors in the text editor themes and dialed up the saturation so that they work on both light and dark backgrounds.
Wordmark & Icon
Avenir Next is chosen as Small Planet's typeface for it is geometric and friendly. The icon reflects the abbreviated company name, SP. It is also composed of square and perfect circles. The wordmark and the icon can be used alone or in combination.
There is no primary lockup between the icon and the wordmark which allows to create dynamic layouts. There are various ways to use photography such as use "P" as an image container and making it duotone.
Small Planet is diverse in culture and learning that its brand can grow into different areas. Not only does the dot symbolizes “a small planet”, but also it means the dot notation in programming (object.key) which is used to reference individual members of classes, structures, and unions. Its newsletter “Small Planet Observatory”, the departments such as "Design" and "Development", the events and programs such as webinar, or any activities that SP is involved are expressed this way.
Icons & Illustrations